About Us:

     Mission Statement

     Principles of Natural Capitalism

     Natural Capitalism Logo

     Media Information & Downloads

     Web Log (BLOG)

     Events Calendar

Our Mission:

Natural Capitalism Solutions (NCS)' mission is to educate senior decision-makers in business, government and civil society about the principles of sustainability.* NCS shows how to restore and further enhance the natural and human capital while increasing prosperity and quality of life. In partnership with leading thinkers and groups, NCS creates innovative, practical tools and implementation strategies for companies, communities and countries. Natural Capitalism Solutions (NCS) is a 501(c)(3) non-profit organization.

*Sustainability: Click here to read the best definitions of sustainability.

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The organization is based on the principles presented in the acclaimed book Natural Capitalism-Creating the Next Industrial Revolution, co-authored by the organization's leader Hunter Lovins. NCS builds on the original Natural Capitalism Principles, a leading whole-system sustainability framework. Since the books' publication in 1999, Hunter and her colleagues have gained a wealth of experience in helping companies and communities use these principles to capture the economic advantages of sustainability. The principles have evolved to identify opportunities to reduce capital investment and operating costs and generate market leadership advantages. The Natural Capitalism Principles used by NCS are:

1. Buying time by radically using resources more effectively.

   This slows resource depletion, lessens pollution, and provides increased employment with meaningful jobs. It can lower costs for business and society, halt the degradation of the biosphere, make it more profitable to employ people, and preserve vital living systems and social cohesion.

2. Redesigning industrial processes and the delivery of products and services to do business as nature does, an approach known as biomimicry.^[i]

   This approach enables a wide array of materials to be produced with low energy flows, in processes that run on sunlight, with the constant reuse of materials and the elimination of toxicity.

3. Managing all institutions to be restorative of natural and human capital.

   Such approaches enhance human well-being and enable the biosphere to produce more wealth from its intact communities and abundant ecosystem services and natural resources.

   [i] Biologist Janine Benyus asserts that certain principles from nature hold insight for humans in the design of sustainable solutions, among them: nature runs on sunlight; nature uses only the energy it needs; nature fits form to function; nature recycles everything; nature rewards cooperation; nature banks on diversity; nature demands local expertise; nature curbs excesses from within; and nature taps the power of limits. Janine M. Benyus, Biomimicry (William Morrow and Company, 1997), p. 7.

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[Click Here] to download the NCS logo for media purposes.

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Media Information

• [Click Here] for staff biographies, photos, audio clips, and video footage for download




• [Click Here] for articles/publications by Hunter Lovins and other staff members

  
  

• [Click Here] for testimonial statements & letters of reference

  
  

• [Click Here] for the 6-page NCS Statement of Qualifications (300.4 KB .pdf will open in new window)

For more information, pricing, reservations and schedule availability

please email: info@natcapsolutions.org

Web Log & Events Calendar links

[Click Here] to read Hunter's web-log (blog)...

[Click Here] to see NCS events upcoming and archived...