Reframing the Global Economy, Starting in Bhutan

It’s always an honor to be invited to join a head of state to tackle global problems. But it’s rare that anything comes of it.

Last February I was surprised to receive an invitation from the Royal Government of Bhutan to join His Excellency, Jigmi Thinley, the Bhutanese Prime Minister and more than 600 leaders from civil society, business, governments, academic institutions and global experts for a High Level Meeting at the United Nations on Happiness and Well Being: Defining a New Economic Paradigm.

Many of you have heard my rants against the bloated UN bureaucracy, but for some reason this invitation caught my attention.

Hunter Lovins with His Excellency, Jigmi Thinley, the Bhutanese Prime Minister

Hunter Lovins with His Excellency, Jigmi Thinley, the Bhutanese Prime Minister

And rightly so.

April 2, as I arrived in New York, it was clear that the Bhutanese are competent, far more than typical UN functionaries. They excel at hospitality and I believe they’re serious about making the concept of Gross National Happiness (GNH) amount to something. From being presented with a strikingly beautiful little pin of a Bhutanese flower for my jacket to the Prime Minister’s kickass opening and closing speeches, the Bhutanese did it right. And assembled a stellar cast to help them. This was a meeting I’m proud to have been a part of.

My old friend Robert Costanza and his very competent team were a key part. Reading the preparatory papers, I’d a hunch that they had the fingerprints of some genuine experts, and they do. The Bhutanese had brought Bob, the Prince of Wales (via video); Vandana Shiva; Mathis Wackernagel; and Joseph Stiglitz, as well as Gifford Pinchot, founder of Bainbridge Graduate Institute, where I’m honored to be faculty; a really impressive gathering of world religious leaders; and others.

Gross National Happiness was first put forth in 1972 by the fourth ruler of the tiny Himalayan Kingdom of Bhutan. It codifies the practice of Buddhist economics profiled in E.F Schumacher’s landmark book, Small is Beautiful. Faced with an economy that was stagnating as western development experts exploited it, the King of Bhutan decided to focus instead on providing sustainable economic development, preserving and promoting cultural values, conserving the environment, and practicing good governance.

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Children v. Dirty Business

On May 11, a group of children will face off against the Obama administration and the National Association of Manufacturers for the latest round of a David vs. Goliath battle in federal court.

The kids filed a lawsuit last year against the administration, arguing that common law requires governments to protect critical natural resources on behalf of current and future generations. In this case, the kids argue, the government has an inherent duty to protect the atmosphere from greenhouse gas emissions, and all of us from the impacts of global climate change.

In their lawsuit, a group called Our Children’s Trust filed against a who’s who of administration officials including EPA Administrator Lisa Jackson, Interior Secretary Ken Salazar, Agriculture Secretary Tom Vilsack, Commerce Secretary Gary Locke and Energy Secretary Steven Chu.

Earlier this month, U.S. District Judge Robert Wikins ruled that the National Association of Manufacturers (NAM) and several California businesses could intervene against the kids, based on the argument that limiting greenhouse gas emissions would lead to a “diminution or cessation of their businesses” — in other words, jeopardize their profit margins.

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Making Sustainability Relevant to Everyone

Hands up everyone who wants to spread the green message….

But how?

Sustainability is knocking at the door of every business, but why do so many small and mid-size American business owners deadbolt their minds to more sustainable practices?

Has it ever crossed your mind that they’re just naïve or stubborn or even ignorant?

Or is it we green advocates who are at fault?

Clinging to use of technical language alien to the conversation on mainstream America, many green business gurus are not reaching a general population. In these polarized times, how we communicate may even be driving our cause farther to the fringe.

As OgilvyEarth likes to put it, we need to “Shift sustainability from polar bears to people.”

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Green Plowshares in the Pacific Northwest

While the nation’s attention has been focused on ending one war (Afghanistan) and avoiding another (Iran), a different idea about national defense has been circulating lately among some of America’s thought leaders.

Image Source: http://www.dipity.com/dswezey/The-Bipartisan-History-of-American-Prosperity/

The idea is this: National defense isn’t only about containing foreign threats; it’s also about strengthening the fabric of society. In other words, sustainable development is a critical component of national security.

This isn’t a new thought, but new people are thinking it, including some whose job is to figure out how to prevent the foreign conflicts that end up costing U.S. lives and treasure.

A half-century ago, President Eisenhower, Congress and U.S. automakers defined “strong” as an interstate highway system. Thirty years ago, Amory and Hunter Lovins defined “strong” as moving away from “brittle power” — our dependence on fragile energy systems.

Last spring, two influential military officers went public with the idea that sustainable development must be central to America’s global strategy. Marine Corps Col. Mark Mykleby and Navy Capt. Wayne Porter wrote that to thrive in this century’s “strategic ecology”, the United States must move from a global posture of containment designed to preserve the status quo to a posture of sustainability designed to build our strength at home and our credible influence abroad. They wrote the paper while serving as senior strategic advisors to the Chairman of the Joint Chiefs of Staff. Read the rest of this entry »

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Engage Your Employees, Educate Your Frontline, Increase Your Profits

Claudia Capitini, the aptly named Sustainability Maven at Eco-Products, had a problem.

She knew, as smart companies do, that sustainability is the path to greater prosperity and profitability. Twenty six separate studies from such consultancies as those wild eyed-environmentalists at Goldman Sachs show that the companies that are the leaders in environment social and good governance policies, bolster stock prices, achieve higher profitability,and secure an enduring competitive advantage.

With a large sales staff that had no formal training in sustainability, Claudia needed to enhance their understanding of the environmental attributes of the company’s products so that they could sell them effectively. She observed,

“With a brand centered around sustainability, and a complex offering such as ours, we needed to tell our story with precision, but we realized our sustainability story was being lost in translation to the customer.”

Claudia and her team identified the knowledge, skills and attitudes her sales staff needed to communicate sustainability to customers. Realizing that a “Sustainability 101” approach wouldn’t suffice, the team built a series of interactive e-learning modules that distinguish the life-cycle characteristics of the company’s diverse product offering. The flexibility of the e-learning platform enabled the company to create updated online learning modules as new content becomes available. Read the rest of this entry »

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Let’s Talk About the Future We Want

Here are some questions for the Occupiers, the Tea Party demonstrators, the people engaged in the Arab Spring and those around the world who are too hungry, too tired, too discouraged or too occupied with basic survival to protest.
FWW collage
These are questions, too, for the young people who will inherit the future we are setting in motion today, and the elders who are concerned about the world they are leaving their grandchildren.

Most of us want things to be better. We don’t want the kind of world we’ll get if we allow global climate change, resource conflicts, resource constraints, environmental degradation, overwhelming population growth, helter-skelter urbanization, war, social injustice and other looming problems to go unaddressed.

We have a pretty good idea what we should avoid. But what should we build?

We have incredible technologies and tools today – arguably all we need to create communities that are resource efficient, resilient, safe and prosperous while treading lightly on the environment. How would our lives be improved if we deployed the best sustainable development technologies and practices? How would it impact future generations?

Those questions are at the heart of a campaign called “The Future We Want“, announced this week by Ban Ki-moon, Secretary General of the United Nations. The UN has chosen “The Future We Want” as the tagline of Rio+20, its international conference next June on sustainable development. Coming on the 20th anniversary of the first Earth Summit, the conference has symbolic importance. We hope it will have concrete significance, too. Read the rest of this entry »

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The Forecast: Winter of Discontent, Chance of an American Spring

When House Speakers John Boehner said last week that his relationship with President Obama is like a conversation between “people from two different planets“, he identified a disconnect that extends well beyond the House and the White House.

We are two Americas headed for collision. New York Mayor Michael Bloomberg touched upon it with his recent warning about the rising frustration of young people who have graduated college but cannot find jobs. The riots in Cairo could happen here, the mayor said, and he’s correct.

Several factors that triggered the Arab Spring are present in the United States today, including crony capitalism, political corruption, poverty and the unmet aspirations of the young. In neighborhood after neighborhood, and in home after repossessed home, the American dream is in shreds while the gap between rich and poor has become a canyon.

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Playing Chicken on Climate Change

The people trying to wake us up to the realities of global warming have taken to calling themselves “climate hawks.” In the field of Republican presidential candidates, we are seeing a new breed emerge: climate chickens.

Once upon a time, America elected heroes to be President of the United States, some of them veterans of war, others who earned the title in office when they refused to run from tough issues.

Those were the good old days. Today national politics is dominated by personalities who in polite company might be called “differently principled.” There seems to be no issue on which they won’t reverse positions, deny the obvious, pander to special interests and even act against the best interests of the American people.

On climate change, for example — the most dangerous long-term threat in the world today — the viable candidates in the GOP presidential field, with the exception of Jon Huntsman, are showing a reckless disrespect for science and a callous insensitivity to the victims of weather-related disasters, present and future.

Let’s review. Front-runner Rick Perry has called global warming “one contrived phony mess that is falling apart under its own weight”. His chief science advisor apparently is his father. While he campaigned at the Iowa State Fair, somebody asked Perry about the drought that’s killing crops, cattle and family businesses in his own state.

“We’ll be fine,” Perry said. “As my dad says, it’ll rain. It always does.” Unfortunately, it’s not his father’s weather any more.

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Can We Handle Nature’s New Norm? Part 3 of 3

This is the last in a series of posts on extreme weather events in the United States. Part 1 described the reactions of key political leaders. Part 2 detailed the “perfect storm” of increasing weather extremes combined with decreasing government ability to respond. This post discusses what communities can do to help themselves.

In the United States and much of the rest of the world, a climate-related train wreck is in the making. Extreme weather events are increasing, while weak economies and budget deficits are undermining the capacity of national governments to respond.

In the U.S., the infrastructure we’ve built to protect people from natural disasters is aging. Some of it is proving tragically inadequate to handle weather events now routinely described as biblical, unprecedented, historic, record-breaking and not seen before in our lifetimes.

Given the probability that the severity of today’s weather is a result of global climate change, we must anticipate that weird weather will continue, ranging from the slow strangulation of drought and shifting isotherms to the rapid trauma of floods, hurricanes, tornados and wildfires.

Do communities have any defense? The short answer is yes. There are some things the federal government can do to reduce our risk. There’s also a lot communities can and should do on their own.

National Action

At the top of the federal government’s agenda should be the goal to stop digging the hole we need to climb out of. Federal subsidies that promote greenhouse gas emissions should be repealed. So should federal programs that directly or indirectly encourage development in hazard areas. Everyone has ideas for how the billions of dollars of taxpayer oil subsidies should be redirected, but there’s urgency and poetic justice in using the money to help localities protect themselves from the consequences of carbon fuels.

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Can We Handle Nature’s New Norm? Part 2 of 3

This is the second in a three-part post. Part 1 describes how some key political leaders are reacting to today’s extreme weather events. Part 2 lays out some of the factors that are producing a perfect storm of vulnerability.

 

Whether or not we are ready to conclude that today’s extreme weather events are linked to global climate change, it would be utterly irresponsible for us to ignore the possibility.

Failing to minimize and manage the risk is a dereliction of duty to everyone who is vulnerable. That includes us all in one way or another, as victims or taxpayers. Ironically, our own practices over the last century have made us more vulnerable. For example:

False Security: We have spent billions of dollars on dams, levees and other structures to protect lives and property from floods, the most common natural disaster in the United States. These structures have saved lives, but they’ve also produced a deadly false sense of security.

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