Natural Capitalism: Creating the Next Industrial Revolution

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Chapter 1
The Next Industrial Revolution
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Chapter 2
Reinventing the Wheels:
Hypercars and Neighborhoods
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Chapter 3
Waste Not
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Chapter 4
Making the World
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Chapter 5
Building Blocks
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Chapter 6
Tunneling Through the
Cost Barrier
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Chapter 7
Muda, Service, and Flow
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Chapter 8
Capital Gains
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Chapter 9
Nature's Filaments
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Chapter 10
Food for Life
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Chapter 11
Aqueous Solutions
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Chapter 12
Climate: Making Sense
and Making Money
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Chapter 13
Making Markets Work
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Chapter 14
Human Capitalism
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Chapter 15
Once Upon a Planet
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Natural Capitalism enables organizations to increase profitability and efficiency while becoming more environmentally and socially responsible. The concept integrates the “triple bottom line,” (a term that refers to the business goals of profitability, environmental awareness, and social responsibility) into a single bottom line, fostering greater levels of operational efficiency within organizations.

These principles, outlined in the book Natural Capitalism: Creating the Next Industrial Revolutions, co-authored by Paul Hawken, Amory Lovins and L. Hunter Lovins, are the basis for Hunter Lovins’ consulting and educational services. The book has been hailed by, among others, former President Clinton and acclaimed by Harvard business professor Peter Senge as “the Bible for the next industrial revolution.” It has sold over 100,000 copies in 12 languages.

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Natural Capitalism Solutions (NCS)

NCS is a non-profit 501(c)(3) organization that educates decision-makers in business, civil society and government about the principles of sustainability, Natural Capitalism and the opportunities to achieve genuine progress through its implementation. In partnership with leading thinkers and groups, NCS creates innovative, practical education and training tools and implementation strategies to enhance sustainability and prosperity.

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